Meet the Team

Anisha Macdermid


Anisha’s Sales & Marketing career began in 2003 with Best Western Hotels and then Thistle Hotels. Realising the importance of Social Media for business growth Anisha decided to utilise her marketing and digital media expertise to help other business owners throughout the Highlands & Islands. Exclamation Marketing was launched in November 2014 and has been smashing targets and winning awards for recognising the challenges that businesses – especially in rural areas – face in accessing expertise and advice in order to grow their business.

Anisha’s big love (apart from spending time with her family) is singing with Inverness Gaelic Choir, her favourite restaurant is ‘Fanny Trollopes’ in Glasgow and top of the bucket list is to visit ‘Machu Picchu’ in Peru. Loves: shopping, visiting family, music, travelling and taking her sons on adventures.

Michelle Raisborough

Account Manager

Michelle began her working life in the RAF where she was a Survival Equipment Fitter by Trade.  Later during her career she was selected for the position of Training Cell Manager, this is where her love of all things Administrative began. Michelle gained a Business Management Degree with distinction shortly after leaving the RAF and began exploring the world of Network Marketing. This is where her true passion for Marketing began and she quickly realised the potential of Digital Marketing to increase brand awareness and create growth within a business. Michelle brings a wide array of experience, skills and expertise to the company and our clients.

Michelle has a very active Daughter that keeps her on her toes but when she is not busy chasing her tail she enjoys Martial Arts and Keeping Fit. She loves eating spicy food (the spicier the better) and has a passion for Photography and Interior Design. Michelle loves experimenting with short video production, listening to music, reading and a glass of wine.

Victoria MacDonald

Account Manager

Victoria is originally from Inverness but moved to Aberdeen 5 years ago to work in the Oil & Gas Sector. As the oil industry began to slump, she decided to take her career into her own hands. Working full-time on The Aye Life Blog taught Victoria the essential skills she needed to excel within Digital Marketing, Content Provision, SEO and Social Media Management. She grew her own social channels to over 40,000 in year 1, working with top names across the UK and even America. Victoria is extremely personable and believes in realistic, modern marketing with proven results. She joined Exclamation Marketing in 2018 to bring a completely different angle and skillset to the company.

Victoria’s blog allows her the opportunity to travel, review hotels and cars, attend events and enjoy ‘The Aye Life.’ For this reason, she likes to keep things simple in her spare time with walks on the beach, back-to-back Benidorm, cocktails and retail therapy.

Scott Ross

Digital Development Manager

Scott studied music and sound production for 4 years before being lured into the Aberdeen oil industry.  After working for five years between two offshore helicopter operators, his creative background allowed him to pivot from a declining industry into the world of online media, web design and SEO.  As the other half of TheAyeLife, Scott enjoys problem solving and the technical side of marketing, search engine ranking and web site management.  

Scott is also a massive KISS fan and once met the band on a boat off the coast of Jamaica.